Polyvinyl Alcohol is one of the ingredients that are used in formulation of personal care products and this improves their performance. It possesses thickening, emulsifying and film forming properties which makes it versatile for use in creams, gels and shampoos, among other formulations. The film former already explains PVA’s capability as an ingredient in skincare, because it can retain moisture and forms a thin layer on the skin. Additionally, because PVA is biodegradable, it meets the irrepressible trend of the inclusion of green ingredients in personal care products targeting the increasing number of consumers who think about the environment.